SEO to Become a Dinner Party Topic | SEO and SEM

Thanks to a ground-breaking agreement between Dell and Google, SEO may soon be a mainstream topic of conversation. Dell, the world’s leading maker of personal computers, has announced that it is testing a pre-installed package of Google software, including a Google-powered Dell home page, Google Desktop Search, and a Google Toolbar.While the home page and Desktop Search will be an undeniable boost to Google’s share of the Search market, and maybe even a threat to Microsoft’s desktop dominance, it’s the pre-installation of the Google Toolbar that will be of most interest to SE marketers and optimizers around the world.Currently a specialist ‘industry tool’ used predominantly by SE practitioners, the Google Toolbar may soon be automatically available to hundreds of thousands of mainstream computer users. As a result, Google PageRank and, by extension, search engine marketing and optimization look set to become part of mainstream vocabulary. (Well, maybe that’s a little optimistic… Perhaps they’re more likely to become part of the vocab of the computer savvy mainstream.)So what does this all mean to SEO and SEM? In my humble opinion, the four most important implications of the Dell-Google agreement are:1) Business decision makers will finally ‘get’ SEOAlthough not overly helpful to SEMs and SEOs, Google PageRank is an ideal hook for busy decision makers. It’s very simple (in that it’s just a mark out of ten) and measurable, and it’s just THERE; you don’t have to go out of your way to see the PageRank of a site. It’s exactly what decision makers need to get their collective heads around SEO. They don’t have the time or inclination to understand the complexities of SERPs, IBLs, spiders, indexing, keyword phrases, metatags, article PR, SEO copywriting, etc. For better or worse, PageRank eliminates all shades of gray, leaving the two colors many decision makers understand best: black and white.2) Business will become aware of the importance of PageRankWhile most business decision makers are aware that a good search engine ranking is good for business, they’re not yet aware that a bad PageRank is bad for business. But with the Google Toolbar at their disposal, they soon will be. Decision makers will immediately start to use PageRank as a one-shot assessment of the credibility and authority of every website they visit. And in the process, they’ll become painfully aware of what their own PageRank says about their company.3) Business will be more Search-proactiveOnce decision makers realize that a bad PageRank is bad for business, they’ll be more likely to be proactive about their search engine ranking.4) More businesses will dedicate a budget to SearchPageRank will become just a part of ‘doing business’. Just like TV, radio, and newspapers, it will be proactively communicating with decision makers, each and every day. While the mechanics of a high search ranking will remain a mystery to most, the Search DOMAIN will no longer be considered a black art, and SEMs and SEOs will no longer be considered witch-doctors. This will make decision makers far more comfortable dedicating a budget to Search (especially as they now have something measurable to grab a hold of – see point 1 above).ConclusionIt appears that Google has once again made a very astute business decision. For better or worse, they’ve improved their position in Search and made significant inroads into the desktop software market. Will they threaten Microsoft’s desktop dominance? We’ll have to wait ‘n see. Will they enrich the SEM / SEO industry? In my humble opinion, yes! Google may not be everyone’s favorite search engine, but if they bring PageRank into the mainstream, the Search industry will finally attract the percentage of corporate advertising spend it deserves.(See Australian IT News [,7204,18080942%5E15306%5E%5Enbv%5E,00.html] for further details of the Dell-Google agreement.)

FAQ’s In Translation Services | translation services

Along with fast global development comes the booming industry of language translation services. Translating languages becomes a necessity for international success because English is barely enough nowadays. With this, many are interested in availing translation services but also have several queries in mind. Here are some:Q: Is translation synonymous with interpretation?A: Although both are used to denote communication, technically it is not interchangeable. Translation is a written communication in a second language having an equivalent meaning as the written communication in a first language. On the other hand, interpretation is verbal
communication that concerns two languages as well.Q: What can a professional translation services do?A: Having the knowledge to translate different languages to any language in the world it can:o Enable a client to communicate his views in a desired languageo Grant access to documents written in unfamiliar languageso Help increase sales through translation of good reputation of products and serviceso Enhance an image by producing accurate documents conforming to the appropriate style and terminology for the target audienceo Reduce expenses from errors in translationo Save client from embarrassmentTo guarantee quality of translated documents it is essential to employ only professional translation services not just somebody who simply has mediocre knowledge of two languages.Q: What are the qualities of a sound language translator?A: Translation is not a mechanical process of looking for word-per-word equivalence of a certain language. Every word can be used in a different context and can have diverse connotations. A good translator knows all the potential problems in translating and can cope with ease. An expert in language translation has:o Relevant training and experienceo An above than average and sophisticated knowledge of the two languages involvedo A good grasp of the topic to be translatedo An ability to convey ideas expressed in the first language into an equally meaningful form in the second languageo A sound understanding of the two cultures concernedo A good attention to detailo Ability to communicate to the target audience using the appropriate terminologieso Willing to do extensive researchClear and logical translations demands tons of expertise and commitment. Settling for average translation services compromises quality and accuracy of the translation.Q: How much will a language translation cost?A: Quality comes with price. The work load for translating is highly complex. It is intellectually demanding and requires a lot of working hours. Translators usually charge based on length of the text to be translated, on urgency, or on subject matter. It is quite impractical to quote a typical rate for it varies. But superior results of coarse cost higher. Settling for cheap translation services can take toll on the final product’s quality.Q: How long will it normally take for a work to be translated?A: The translation process requires longer as it calls for scrupulous treatment for details. A rough estimate is 10 pages a day. The time it will take to complete the task depends on length and difficulty of the topic to be translated. However, imposing rush rates is quite reasonable for works that demands urgency.Choosing the right language translation services is really critical. Accuracy of the end product or worst, one’s reputation is on the line.

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